Coming Soon . . .
Biba Pedron, better known in marketing circles as “the Connection Queen,” will soon be offering a reasonably priced, comprehensive marketing kit featuring secrets revealed by leading networking and marketing experts from around the country. I had the privilege of being on the inside, and YOU DON’T WANT TO MISS THIS!
Saturday, May 31, 2008
Sunday, May 18, 2008
Coaches and Consultants Should Consider Sending Press Releases
Have you developed an aspect of your consulting or coaching business that has news value? Would like to encourage journalists to write articles about it and about you? Then, consider sending a press release. It is a great way to attract favorable media attention. If you have never done one before, I would recommend taking small steps to learn what they are, how they can help and about proper press release format.
For press release writing tips, try visiting:
Publicityinsider.com
Press-Release-Writing
PRWeb Press Release Newswire
For press release writing tips, try visiting:
Publicityinsider.com
Press-Release-Writing
PRWeb Press Release Newswire
Tuesday, May 13, 2008
Attention: All Coaches - DONT MISS THIS!
I have taken the liberty to promote this opportunity that I think ALL Coaches should attend if you are in the NYC area on May 21st.
Wednesday, May 21, 2008; 6:00pm - 8:30pm
Topic: The Top 10 Sales Mistakes Coaches Make...And How To Avoid Them!
Presenter: Michelle Schubnel
"Anyone who has ever had the opportunity to use or view the Coach and Grow R.I.C.H. Program knows what a valuable tool it is for coaches. This month's meeting brings you the coach responsible for much of its success - Michelle Schubnel. Sales is a natural part of your business that should be easy and enjoyable. Unfortunately many coaches struggle with sales, making little mistakes that dramatically impact their results. It doesn't have to be that way!
See if you are losing potential clients by the way you are offering your free/sample sessions.
Discover what you should and shouldn't focus on during a free/sample session.
Learn the thing that most coaches neglect, and that you absolutely need to do, in order for someone to feel great about hiring you.
Discover the #1 reason why a prospect doesn't become a client (it's not what you think) and what you can do to change that. And much more! In this interactive and content-rich presentation you will discover that "selling your coaching" is something you can learn, be good at and enjoy.
Michelle Schubnel is the President and owner of Coach & Grow R.I.C.H., a leading practice-building company for professional coaches. Since the year 2000, Coach & Grow R.I.C.H. has helped thousands of coaches worldwide get clients and build a thriving, rewarding and profitable coaching business.
Visit www.coachandgrowrich.com for free practice-building tools and other resources. Location: The Support Center For Non-Profit Management, 305 Seventh Avenue, 11th floor (between 27th & 28th Streets) in Manhattan Save $5 by registering online in advance. Advance registration: ICF (any chapter) members $10; non-members $20 (Advanced registration is disabled 24 hours prior to any event.) At the door: $15 ICF members; $25 nonmembers For questions only: Contact Laurie Lawson, ICF-NYC vice-president, at laurie@eljnyc.com.
*All online purchases are final - no refunds or exchanges. "
Wednesday, May 21, 2008; 6:00pm - 8:30pm
Topic: The Top 10 Sales Mistakes Coaches Make...And How To Avoid Them!
Presenter: Michelle Schubnel
"Anyone who has ever had the opportunity to use or view the Coach and Grow R.I.C.H. Program knows what a valuable tool it is for coaches. This month's meeting brings you the coach responsible for much of its success - Michelle Schubnel. Sales is a natural part of your business that should be easy and enjoyable. Unfortunately many coaches struggle with sales, making little mistakes that dramatically impact their results. It doesn't have to be that way!
See if you are losing potential clients by the way you are offering your free/sample sessions.
Discover what you should and shouldn't focus on during a free/sample session.
Learn the thing that most coaches neglect, and that you absolutely need to do, in order for someone to feel great about hiring you.
Discover the #1 reason why a prospect doesn't become a client (it's not what you think) and what you can do to change that. And much more! In this interactive and content-rich presentation you will discover that "selling your coaching" is something you can learn, be good at and enjoy.
Michelle Schubnel is the President and owner of Coach & Grow R.I.C.H., a leading practice-building company for professional coaches. Since the year 2000, Coach & Grow R.I.C.H. has helped thousands of coaches worldwide get clients and build a thriving, rewarding and profitable coaching business.
Visit www.coachandgrowrich.com for free practice-building tools and other resources. Location: The Support Center For Non-Profit Management, 305 Seventh Avenue, 11th floor (between 27th & 28th Streets) in Manhattan Save $5 by registering online in advance. Advance registration: ICF (any chapter) members $10; non-members $20 (Advanced registration is disabled 24 hours prior to any event.) At the door: $15 ICF members; $25 nonmembers For questions only: Contact Laurie Lawson, ICF-NYC vice-president, at laurie@eljnyc.com.
*All online purchases are final - no refunds or exchanges. "
Sunday, May 11, 2008
Tips on Writing a Quick Ad About Your Coaching or Consulting Services
You want your ad to convince the largest number of qualified prospects. Don’t write to appeal to everyone who might read your ad. Talk to the people most likely to buy what you are offering.
Your headline should contain the benefit a customer will get from your services. Assess your clientele’s needs. Assess your service. Then go to the real issue, the emotional issue you resolve. That’s the benefit that should appear in your headline. Also, never use all capital letters in your headline. It’s harder on the eyes.
If you use a visual, and you probably should, make sure it clearly illustrates the benefit mentioned in your headline.
The first paragraph after your headline must continue where the headline left off.
Use bold subheads for your paragraphs; however, don’t be heavy handed with bolds, italics and colors. Use them, but sparingly. If too much is emphasized, then you’re not really being emphatic.
The ad should follow a natural logical order, from the beginning of the point you are trying to make, to the end.
Don’t be boring. Just because you are in a serious profession, does not mean your ad has to be hyper-conservative. Loosen up. Speak conversationally.
Don’t lie. Don’t exaggerate. It will financially come back to haunt you, and your credibility will be ruined.
Do not forget to include a call to action. Make sure you tell them to call you or email you. Studies show that you increase the likelihood of getting calls and emails when you tell prospects to do so.
Your headline should contain the benefit a customer will get from your services. Assess your clientele’s needs. Assess your service. Then go to the real issue, the emotional issue you resolve. That’s the benefit that should appear in your headline. Also, never use all capital letters in your headline. It’s harder on the eyes.
If you use a visual, and you probably should, make sure it clearly illustrates the benefit mentioned in your headline.
The first paragraph after your headline must continue where the headline left off.
Use bold subheads for your paragraphs; however, don’t be heavy handed with bolds, italics and colors. Use them, but sparingly. If too much is emphasized, then you’re not really being emphatic.
The ad should follow a natural logical order, from the beginning of the point you are trying to make, to the end.
Don’t be boring. Just because you are in a serious profession, does not mean your ad has to be hyper-conservative. Loosen up. Speak conversationally.
Don’t lie. Don’t exaggerate. It will financially come back to haunt you, and your credibility will be ruined.
Do not forget to include a call to action. Make sure you tell them to call you or email you. Studies show that you increase the likelihood of getting calls and emails when you tell prospects to do so.
Saturday, May 3, 2008
Market Your Coaching or Consulting Practice through Public Speaking
One of the best ways to market your coaching or consulting practice is through public speaking. This gives you an opportunity to be in the spotlight, uninterrupted, as you demonstrate your expertise and confidence to prospective clients or leads. What better way to sell yourself than to allow prospective clients to see you in action, and what better way to reach out to so many in one fell swoop. You, in the flesh, can accomplish far more than any marketing collateral an expert can create! Take advantage of every chance you get to speak publicly to a crowd; It is a highly effective marketing tool provided you do your homework first. For help preparing for public speaking and to improve your communication, check out:
Toastmasters International - Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations.
Lifehacker's Blog (For Public Speaking Do's and don't's) - Lifehacker is an award-winning, daily blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently.
MindTools - Website to obtain the management, leadership and career training you need to excel.
Toastmasters International - Toastmasters International is a non-profit educational organization that teaches public speaking and leadership skills through a worldwide network of meeting locations.
Lifehacker's Blog (For Public Speaking Do's and don't's) - Lifehacker is an award-winning, daily blog that features tips, shortcuts, and downloads that help you get things done smarter and more efficiently.
MindTools - Website to obtain the management, leadership and career training you need to excel.
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